Using Solitics to manage its data and automate its marketing,
Delasport achieved significant increases in key customer metrics.
Solitics assists Delasport and provides real-time
data management capabilities that enable
The company continues to grow, with Solitics’ real-time marketing
automation platform serving as a major factor driving:
’’With such a rich diversity of resources which combine a variety of different
data sources, Solitics’ platform enables us to utilize all the data that we have
on our sports-betting operators in real-time’’
Eli Moscovich, VP Strategic Partnerships in Delasport
Delasport is an international software company that provides
online sports betting & iGaming B2B software solutions to
white-label operators and online bookmakers.
Established in 2010, Delasport markets its turnkey and software
solutions through operations across Europe and Asia.
Delasport did not utilize a complete marketing automation solution, which would
enable robust data integration and real-time data management. Without such a
solution in place, the company was unable to make use of the tremendous mass of
data at its disposal.
Delasport’s process incorporated manual and time-consuming methods for specific
targeted marketing practices for promotions, campaigns, custom acquisition, and
The company’s manual processes did not allow for specific segmentation, or complete
real-time personalization of the massive player-base involved in its labels
These challenges led to the company’s inability to scale its client base at a desired rate,
which is why Delasport turned to Solitics.
Delasport and Solitics have collaborated successfully in the past. Since 2018, Delasport
has contracted Solitics to increase player conversion and retention. Seeing the successful
increase across all defined parameters, Delasport added a B2B vertical to the partnership,
including a white-label solution for sports-betting operations in branches across Europe and Asia.
By offering Solitics' solution as part of its B2B package, Delasport’s clients are able to
significantly increase their players’ conversion and retention rates
THE SOLITICS SOLUTION
With Solitics, Delasport saw an increase of 25%
in total deposit amounts.
The Solitics platform provided Delasport with critical capabilities:
A-Z marketing process management and execution:
The Solitics platform allowed Delasport to accurately segment its clients and communicate with them via multiple channels in real-time, including: SMS, email, push notifications, and website pop-ups from a single location.
Solitics supports new channels and providers when the need arises, which helps Delasport’s clients target customers in new regions.
Richer data integration & insights:
Solitics’ full attribution of ALL the data sources and marketing channels within the Delasport organization enabled Delasport to immediately consume data and make data-driven decisions, offering its users personalized promotions in real-time, leading to increased customer retention and conversion rates.
Easy planning, management, and implementation of customer journeys:
Solitics provided Delasport with immediate, visual, behavior-based customer journey capabilities, promoting easier and more seamless customer journey data management.
Want to see the system in action?
Copyright 2020 by Solitics